Initiatives

Access materials which address specific topics using the links below:

Above The Influence
Above the Influence, the teen brand of the National Youth Anti-Drug Media Campaign, includes a Web site and TV and print advertising. The Above the Influence campaign reflects what teens across the country have said is going on in their lives. The primary goal of the campaign is to help teens stay “above the influence” of drugs and alcohol. The more aware teens are of the negative influences around them, the better prepared they’ll be to stand up to the pressures that can lead to risky behaviors. Research shows that while teens don’t want to be told what to do, they are looking for facts and information that can help them make good choices. Ultimately, teens need to make their own smart decisions and Above the Influence is designed to support anti-drug behavior.

Parents. The Anti-Drug.
Experts agree that practical parenting skills that can help prevent a wide range of risky behaviors, including substance abuse among teens, and lead to healthy, well-adjusted youth. The Media Campaign’s Web site for parents, www.TheAntiDrug.com, provides practical tips on how to stay involved with your teen as she or he becomes more independent. Whether single or married, a mom or a dad, a grandparent or other caregiver, this site has information which can help prevent and address teen drug use.

Teens and Marijuana
Marijuana is still the most commonly abused drug by teens. Check out the fact sheet, strategies, and talking points to help drive home the truth about the dangers of marijuana use.

Prescription and Over-the-Counter Drug Abuse
Armed with the latest statistics, interactive tools, and materials for parents, you’ll be better informed to form strategies to fight prescription and over-the-counter drug abuse at home and in your community.

Drugged, Drunk and Distracted Driving
One of the most anticipated milestones in a teen's life is obtaining a driver's license. But with added freedom comes added challenges to parents. Check out this section for laying down the rules of the road.

Anti-Meth Resources
A balance between prevention and treatment, the purpose of this campaign is to prevent meth use, dispel the myth that meth treatment does not work, and get people who need help into treatment. Check out this section for more on the resources available in the fight against meth.

Bridging the Parent-Teen Generation Gap
What teens do and what parents think they do are often two different things. Take advantage of the activity guides, video, conversation starters, and quizzes to encourage more communication and understanding between parents and their teens.